Gain insight about the composition, productivity and retention of your customers to configure base program features like thresholds, incentives and perks. Review the configuration of other loyalty programs. Generate ideas. Define technical requirements and identify gaps.

Narrow design alternatives by talking with customers to see what elements most appeal to them. Study how they make trade-offs in their own decision-making. Size the revenue potential of your program under different performance scenarios.

Test your program in a controlled experiment, tracking performance over time and measuring the incremental impact on sales, transactions and other performance indicators. Model future profitability before making the final decision for a full implementation.